It’s real, it’s happening: you can sponsor the first atheist advert on a bus – and Richard Dawkins will match your money
-
-
- guardian.co.uk,
- Tuesday October 21 2008 07.00 BST
The godless move in mysterious ways: what the atheist bus campaign’s advert will look like.
The atheist bus campaign launches today thanks to Comment is free readers. Because of your enthusiastic response to the idea of a reassuring God-free advert being used to counter religious advertising, the slogan “There’s probably no God. Now stop worrying and enjoy your life” could now become an ad campaign on London buses – and leading secularists have jumped on board to help us raise the money.
The British Humanist Association will be administering all donations to the campaign, and Professor Richard Dawkins, bestselling author of The God Delusion, has generously agreed to match all contributions up to a maximum of £5,500, giving us a total of £11,000 if we raise the full amount. This will be enough to fund two sets of atheist adverts on 30 London buses for four weeks.
If the buses hit the road, this will be the UK’s first ever atheist advertising campaign. It’s an exciting development, which I never expected when I first proposed the idea on Cif in June. Back then, I was just keen to counter the religious ads running on public transport, which featured a URL to a website telling non-Christians they would spend “all eternity in torment in hell”, burning in “a lake of fire”. When I suggested the atheist counter-slogan (now shortened for readability), the response was extremely positive, and hundreds of you pledged your support after the follow-up article.
As you read this, a new advertising campaign for Alpha Courses is running on London buses. If you attend an Alpha Course, you will again be told that failing to believe in Jesus will condemn you to hell. There’s no doubt that advertising can be effective, and religious advertising works particularly well on those who are vulnerable, frightening them into believing. Religious organisations’ jobs are made easier because there’s no publicly visible counter-view to refute their threats of eternal damnation.
The atheist bus campaign aims to change this. In addition to the slogan, the adverts will feature the URLs of secular, humanist and atheist websites, so that readers can find out more about atheism as a positive and liberating alternative to religion. We’ve also set up an interactive campaign website and Facebook group, so that questions raised by the adverts can be publicly debated.
CBS Outdoor, the bus advertising company, will run the atheist adverts in January if the funds are raised – but we need your help to make this happen.
Your donations will give atheism a more visible presence in the UK, generate debate, brighten people’s day on the way to work, and hopefully encourage more people to come out as atheists. As Richard Dawkins says: “This campaign to put alternative slogans on London buses will make people think – and thinking is anathema to religion.”
To donate to the atheist bus campaign, please visit here.
Peace and Justice Post 
Riding the atheist bus
December 13, 2008Thanks to the inspiration of our friends in Britain, we’ve started our own atheist bus ad campaign in Washington DC
An advertisement from the American Humanist Association on a bus in Washington DC. (Photograph: American Humanist Association)
It’s a simple question: “Why not try Jesus?” Equally simple is an opposite: “Why believe in a god?” Yet in the United States the first question is widely viewed as positive, or at least ordinary, while the second can be perceived as offensive and even hate speech.
This difference in reaction can’t result from the structure of the statements. They’re the same. Nor can it be the tone. Nope, it’s just the message. Americans think it’s good to believe in a god and bad not to. Furthermore, it’s good to tell everyone about your belief but bad to be just as open about nonbelief or doubt – especially during the winter holiday season.
Clearly, American nontheists can’t get a break.
We in the American Humanist Association found this out first hand when we launched our Washington DC advertising campaign on November 11 with the slogan “Why believe in a god? Just be good for goodness’ sake.” The venue was the sides, rears and insides of 230 of the city’s buses. News coverage of the campaign generated an outpouring of phone calls and e-mails, mostly negative. The largest number came directly to us but hundreds of complaints also came to Metro, the government entity that handles the city’s buses and subways. One of the complainers expressed a wish (or perhaps a prayer): “May all your atheist buses break down!”
The sudden high volume of visitors to our special campaign website www.whybelieveinagod.org crashed our server twice. Soon, the conservative talkshow hosts were clamouring to give us air time so they could argue against us and further rouse their audience. And conservative Christian organisations not only denounced our efforts but encouraged their flocks to come bleat in our ears. All this before our bus ads actually started to appear one week later. By the beginning of December we’d received 37,742 hits on our campaign website, logged 638 new members and received over $6,000 in new contributions.
This led to more newspaper stories and interviews on radio and television. So much so that the company that handles bus advertising for Metro asked us this week if we would be so kind as to quantify all our results for them so they can inform would-be clients just how effective bus ads can be!
If all this buzz sounds a little familiar, it’s because it is. Back in October a story in the Guardian went global about the Atheist Bus Campaign in London. The planned adverts, written by comedy writer and Guardian contributor Ariane Sherine, were designed to read: “There’s probably no God. Now stop worrying and enjoy your life.” This was in reaction to a widely run Christian campaign threatening unbelievers with hellfire. The British Humanist Association agreed to handle the financial contributions for this effort and was able to raise a whopping £120,402 in the first month. Yet none of the adverts have actually appeared on buses, being slated to hit the streets in January.
Naturally, this excitement affected those of us planning promotional efforts for the American Humanist Association. We’d been trying to work up a splashy advertising campaign for Washington DC buses since July but hadn’t figured out an ad slogan we really liked. So, when the news hit about the London plans, it became for us like an inspiration, a revelation – dare I say, a miracle?
We accelerated our work, experimenting with a range of slogans, until finally settling on the one. Then we contracted for the ad space, designed and printed the signs, bought display ads in the New York Times and Washington Post, and the rest followed.
The media is still heated up. There’s more to come. But we pause amid the flurry and fury to reach our hands across the pond in gratitude and solidarity with our likeminded friends in the UK. The work of each enhances that of the other as we both let millions of atheists, agnostics and humanists know there are others like them and organisations to serve their needs and advance their ideals.
Share this:
Tags:American Humanist Association, atheist bus campaign, God, humanists, United States
Posted in Commentary, USA | Leave a Comment »